Brand Identity Project – Hamdies

1. Discovery & Research

• Understand the brand’s vision, mission, and values.

• Study target audience, competitors, and market positioning.

• Collect inspiration, mood boards, and references.

2. Logo Design

• Concept Exploration: Multiple sketches and creative directions.

• Refinement: Narrow down to 2–3 strong concepts.

• Finalization: Deliver one polished, versatile logo.

• Versions: Full-color, black & white, and minimal logo variations.

3. Color Palette

• Primary colors that define the brand identity.

• Secondary colors for supporting visuals.

• Usage guidelines to ensure consistency across digital and print.

4. Typography

• Selection of primary and secondary fonts.

• Guidelines for headings, body text, and captions.

• Digital-safe and print-safe font options.

5. Visual Elements

• Graphic patterns, icons, or shapes unique to the brand.

• Photography style guide (lighting, mood, and composition).

• Illustration or motion style (if applicable).

6. Brand Applications

• Stationery: Business cards, letterheads, envelopes.

• Digital Presence: Social media templates, profile images, covers.

• Marketing Materials: Flyers, brochures, posters, packaging mockups.

• Website/UX Elements: Button styles, banners, and UI accents.

7. Brand Guidelines (Brand Book)

• Rules for logo usage (sizes, spacing, do’s & don’ts).

• Color codes (CMYK, RGB, HEX, Pantone).

• Typography rules and hierarchy.

• Tone of voice (messaging and communication style).

• Visual identity examples (how it looks on ads, posts, packaging).

8. Final Deliverables

• Logo files (AI, EPS, PNG, JPG, SVG).

• Full brand guidelines PDF (brand book).

• Editable templates (social media, stationery, presentations).

• Mockups for real-world preview.